Black Molly Entertainment (BME) re-signed with GeoGuessr AB to produce and execute the GeoGuessr World Cup 2024 after a very successful launch in 2023.

In 2023, Black Molly Entertainment delivered the first-ever GeoGuessr World Cup 2023 in deep collaboration with GeoGuessr AB. The first edition was a tremendous success with a sold-out Grand Finals at Space Arena in Stockholm, a fantastic community response and 71k peak concurrent viewers during the Finals, according to Esports Charts.

Now, GeoGuessr AB have announced the next big follow-up as they launched GeoGuessr World Cup 2024 featuring three Regional Finals for America, EMEA, and APAC. All to be hosted in GeoGuessr Studio in Stockholm, facilitated and operated by BME. In September, GeoGuessr World Cup returns to host the 2024 World Cup Grand Finals in Stockholm.

"The GeoGuessr team is incredibly satisfied with the implementation and support we received last year when we ventured into a new area (esports) and look forward to working together to an even greater extent this year. We have the greatest confidence in BME as a partner." said Mikael Falgard, co-founders, GeoGuessr AB.

“We have never been more excited about a gaming community like GeoGuessr, and obviously being part of introducing a new level of entertainment and competitive format have been challenging but extremely rewarding. New competitive titles like GeoGuessr allow us to use our expertise within broadcast innovation and storytelling, to really help foster a new type of broadcast entertainment” said Niklas Kronquist, CEO of Black Molly Entertainment AB

Launders & Rainbolt live casting the Grand finals 2023. Photo: Joel Åhman.
Debre vs. Fungus head-to-head at the Grand Final stage. Photo: Joel Åhman

Black Molly Entertainment AB will deliver the full project including Media & Broadcast production, Live Event operations, League operations, Staffing and general project management. BME will also team-up with long-term allies Bombee for stage production and Clutch Group to deliver tournament operations.

More information:

About Black Molly Entertainment
BME (Black Molly Entertainment) is a creative esports & gaming collective, founded in Sweden 2013.

With gaming TV production as our core business, we have today grown into a full scale creative production agency. We offer services to anyone in the ecosystem of esports and gaming, including brands, teams, events, game publishers and media. BME has 14 full-time employees and TV-studios based in Stockholm, Sweden. For more information, please visit

About GeoGuessr
GeoGuessr is an immersive online game that invites you to traverse the globe from the comfort of your screen. Founded in 2013 by Anton Wallén and based in Stockholm, GeoGuessr has garnered a global user base of over 70 million. With a blend of exploration, geography, and intuition, GeoGuessr challenges players to guess their location using Google Street View and user-generated maps. It's more than just a game; it's an open invitation to experience the thrill of geographic discovery in a friendly, vibrant, and unique way. For more information, please visit

Reading lists

Related News