BME returned with Red Bull GIBAWAY 002 at STEAM Hotel in Västerås from 1 to 3 November 2024. With 280 visitors and 180 LAN seats, the second edition brought more players together for a weekend of gaming, unexpected activities and good company.

A former steam power plant overlooking Lake Mälaren became the setting for a LAN experience with a little extra.

Together with Bredband2, ROG Nordic, TCL and Webhallen, we combined gaming culture with STEAM Hotel’s industrial character, dining and activities. The result? A bigger second edition and a guest Net Promoter Score of 85.

The weekend also reached well beyond the hotel, with broadcasts and social content bringing Red Bull GIBAWAY to audiences at home.

Reach and results

• Owned Instagram accounts reached: 83,000
• Owned Instagram impressions: 237,000
• Owned Twitch views: 165,747
• Total Twitch reach: 291,000
• Website views: 13,000
• Participating profiles’ Instagram followers: 2.45 million
• Participating profiles’ X followers: 2.89 million
• Guest Net Promoter Score: 85

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