Red Bull GIBAWAY 003 brought gaming on track to Åre

For Red Bull GIBAWAY 004 the experience started before guests even reached the hotel. BME chartered a train and transformed it into a moving gaming space with console setups onboard. The journey to the Swedish Alps tÅre became part of the weekend itself.

At Holiday Club Åre we welcomed 450 participants for the largest Red Bull GIBAWAY yet. Visitors, creators and professional players came together in a 1,500 square metre gaming arena featuring 350 premium gaming setups.

Together with TCL, Bredband2, Elgiganten and ASUS ROG we combined gaming with experiences beyond the screen. More than ten tournaments and gaming activities ranged from competitive CS2 in ROG Journey to casual Fall Guys sessions. Away from the setups guests could join hikes, rappelling, helicopter rides, a Hyrox session and a cooking class with Matgeek.

From gaming on the train to a full weekend in the mountains, Red Bull GIBAWAY 004 gave guests plenty to share. Broadcasts, creator streams and social content brought the experience to audiences at home while guests gave the event a NPS of 75.

Reach and results

• Participants: 450
• Premium gaming setups: 350
• Combined reported reach across owned channels including broadcasts: 15.7 million
• Live broadcast views: 2.1 million
• ROG Journey tournament views including co-streams: 550,000
• Views from streamers on-site: 700,000

Thank you Red Bull Sweden for another great collaboration!